Concent, Inc.
Concept
Concent, Inc. is a design firm founded by
Atsushi Hasegawa in 2002 based in Tokyo, Japan.
Our design process incorporates Visual Communication, Information Architecture and Technology to provide solutions that meet clients' business objectives and user needs.
Dr. Hasegawa received his Ph.D. in cognitive science from the Graduate School of Arts and Sciences at the University of Tokyo, and his Master's degree in particle physics from the Graduate School of Science at Tohoku University.
Dr. Hasegawa started his career as an information architect in 2000, and founded Concent, Inc. in 2002. He handles website projects and product design projects by integrating visual communication, information architecture and technology. Applying User Research and Information Architecture design, he works closely with the clients to assist their business from the aspect of Internet marketing and branding.
As a leading expert in information architecture in Japan, he studies and promotes information architecture. He is also a founder of Information Architecture Association Japan (iaaj.org), a board member of Human Centered Design Organization Japan (HCD-Net), a member of IA Institute.
Solutions
Our services are basically classified in following three different types of projects.
- Website Development:
- We help clients to develop and operate their websites as their business strategy.
- Interactive Contents Design:
- We meet the needs of clients when they need emotional and aesthetic contents for special purpose.
- User Experience Design:
- We design, with our expertise, information architecture of mobile devices, embedded systems and website that suppose to provide great experiences to users.
Portfolio
We've worked with lots of companies in variety of field.
- Website Development:
- Shanghai World Financial Center
This is an official website of Shanghai World Financial Center which is located in Shanghai as a center for information as well as financial services.
Project partner: mount inc.
- Interactive Contents Design:
- Compact Collection
Website that introduces World's Antique compacts that belongs to Kanebo Cosmetics Inc, Japan's 2nd largest cosmetics company.
- User Experience Design:
- Prototype designing
Realizing company's value proposition, we design to meet user needs. We can support you to find product and project needs and problems by making the concept and prototype of the website and products. As part of our process, Concent employs a Human-Centered-Design process.
Labs
Concent is well known as a leading expert especially in Information Architecture in Japan.
We've introduced our idea and tools in IA and related area through some conferences so far, and here are some of them.
In corporate/product brand, some structural patterns are seen, and in website structure we found there were remarkable patterns which strongly associated with the level of how the corporate brand is customer oriented, This is our analysis result.
The 7 Navigation Types of Web Site
Introduced in IA Summit 2007
Navigations used in websites are typified in seven. This navigation type system is applied to any website from corporate website to EC.